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about

about.

From VIP experiences to raising a toast with new friends at a show’s encore, memorable connections don’t just happen—they’re crafted with the right strategy, product, and story.

Marketing is the art of creating those opportunities, and it’s where I excel.

First and foremost, I’m a revenue-focused marketing leader, fusing rigorous analytics with brand-focused strategies, always aiming for progress over perfection.

brands.

select brands i've worked with, both in-house and agency

brands.
work.

work.

click the image below for more info on each project

Lost Art Music Festival text and logo with wooden chair, guitar, and hat plus a rose superimposed over a festival scene

Destination Music Festival, Founder

Planning, Marketing & Revenue Strategy

Hellhound on My Trail text on top of sepia-toned crossroads in rural Mississippi

An Evening of Live Music
& Photography

Go to Market Strategy & Implementation

City Winery logo over a black and white wine barrel

Wine. Music. Food. 
Private Events. 

Planning, Marketing & Revenue Strategy

Atlanta's Fox Theatre marquee with a red background and the words "The Legend Lives On"

10 Awards, Global #1 Theater

Agency PR, Marketing

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contact

Let's talk!

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Thanks for reaching out!

Jim Ethridge - Marketing Live Events, Hospitality, Beverage | Branding and Integrated Marketing Strategy | Live Event Marketing Leader

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